Last November I shared how Howard Schultz, CEO of Starbucks, was presenting the $5 donation bracelet at the registers of his stores in a goal to create an amount of money to give as grants to new nonprofits and business owners. This is just one of the many ways the Starbucks is establishing it’s social responsibility. During the Super Bowl this year, another corporate chain shared a commercial about how it is establishing social responsibility. This company was Chipotle.
I really enjoyed the commercial and thought it being shared during the Super Bowl was fantastic. Here it is incase you missed it.
Here is an article from Planet Forward that shares a little more about how Chipotle is leading the way in Corporate Responsibility.