How does an organization ask for funds when they have no data from a prior year to base the appeal off of? This is a tricky situation. Many funders will not look twice. There are alternatives to going directly to a bank of foundation, but sometimes the quickest way are those routes. Social Change Consulting provided a great article on Writing Fundraising Appeals Without Data From Your Prior Year.
The article narrows it down to three methods:
Use Future Goals
Share Highlights Segmented by Audience
Check out the full article for great details and a great list of resources.