I love the idea of South by Southwest(SXSW); all those great musicians getting a chance to be heard and get exposure.  What many of the public doesn’t realize that there is a large, extremely energetic festival before the music even begins.  The festival is SXSW Interactive and it is a film festival along with a wild technology fair that overtakes all of downtown.  I loved being a part of it and was so lucky to see as much as I did.   If you happen to ever be going to Austin for SXSW, then you must check out the interactive events.